HydrogardenNoerr advises on German-British merger in hydroponics market

Noerr has advised British Hydrogarden Ltd on its merger with Berlin-based Grow In AG in the market for hydroponics products. The merger creates the by far largest hydroponics wholesaler in the European market. An interdisciplinary Noerr team led by M&A experts Dominik Rompza and Felix Blobel provided comprehensive legal advice to Hydrogarden in this transaction.

Based in Coventry, Hydrogarden is the largest British specialised dealer and market leader for hydroponic equipment, such as irrigation systems. By merging with Grow In, Hydrogarden aims to further expand its market-leading position despite the changing landscape of trade between the UK and the EU. This merger also enables Hydrogarden to strengthen its already strong international base, following its recent opening in South Africa. Grow In was one of the first European specialised hydroponics dealers and with thousands of hydroponics product lines is a leading wholesaler in the European market.

Advisors to Hydrogarden: Noerr LLP (Berlin)

Dominik Rompza, Felix Blobel (joint team lead, both Private Equity/Venture Capital), Dr Tobias Bosch, Dr Torsten Kraul (both IP/IT), Michael Tommaso, Dr Florian-Felix Marquardt (Tax), Dr Stefan Schwab (Employment)

Associates: Friedrich von Ketteler, Christian Burmeister (both Corporate/M&A), Marcel Behringer (Private Equity, Berlin)