Noerr advises Adjust on one of Europe’s largest funding rounds in 2019

Adjust, the industry leader in mobile measurement and fraud prevention, has completed a $227 million round of funding with the help of Noerr. Led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina, it is one of Europe’s largest growth financing transactions in 2019.

A Noerr team from Berlin led by partners Felix Blobel and Ariane Neubauer provided Adjust with extensive advice throughout the transaction. The Berlin-based company has been relying on legal assistance from the firm since it was founded.

The global SaaS business provides high-quality analytics, accurate measurement, fraud prevention and cyber security solutions for over 25,000 mobile apps worldwide. Adjust works with leading global brands, including Rocket Internet, N26, HelloFresh, Procter & Gamble, NBCUniversal, Zynga, Robinhood, Pinterest, Runtastic, Canon, HotelTonight, BlaBlaCar, Viber, FNAC, Deezer, Tencent Games, Nexon, Takeaway.com, Yandex, Manchester United and Universal Music Group.

The funding round follows a strong period of growth. Founded in Berlin in 2012, Adjust now employs over 350 employees in 15 offices around the world. In the past 12 months alone, it has grown its headcount by over 150 employees. Since 2013, Adjust has also more than doubled its revenue every two years and is one of the few SaaS marketing companies to make a profit over the past four years.

Just a few months ago, Adjust also acquired two businesses to expand its services and fulfil customers’ growing demands with the assistance of Noerr and local legal advisors. In the USA, the data aggregation platform Acquired.io and in Israel award-winning cyber security and AI startup Unbotify. Adjust recently launched the first of these combined products, its Unbotify standalone solution, which harnesses AI and machine learning to detect in-app bot fraud in real-time.

The completion of the funding round is subject to antitrust approval and expected to close in the coming weeks.

Advisors to Adjust: Noerr LLP

Felix Blobel (lead), Ariane Neubauer (both Private Equity), Michael Tommaso (Tax), Peter Stauber (Antitrust & Competition), Dr Torsten Kraul (Digital Business), Associates: Dr Franziska Kühn, Stefanie Heinemann, Bruno Galvao (all Private Equity, all Berlin)

In-house: Veronica Gattner (Head of Legal/in-house counsel)