Noerr advises censhare AG on growth financing by DuMont media group

Noerr has advised censhare AG on an investment by DuMont media group. In a first step, DuMont will acquire a 36.5% stake in the company’s share capital as part of a growth financing.

censhare AG was founded in 2001 and is one of the technologically leading providers of marketing cloud services. It has more than 180 customers in Europe and in the US, including Ikea, Deutsche Bank, Jaguar, McDonald‘s, Swiss Re, Deutsche Post, and Rewe. censhare develops marketing and communications solutions for its customers to correlate data and information without media discontinuities or process disruptions, enabling them to control the data and information in their business processes. With offices in Great Britain, in the US, in the Netherlands, France, Switzerland, and India, the company has approximately 200 employees. Its three founders Dieter Reichert (CEO), Robert Motzke (CPO) and Walter Bauer (CTO) will continue to jointly manage the company also in the future, together with Stephan Wehselau (CFO) as additional member of the managing board.

The transaction is subject to clearance by the German Federal Cartel Office.

Advisors to censhare AG: Noerr

Dr Georg Chr. Schneider (team lead), Dr Tobias Koppmann (both Private Equity, Munich), Ariane Neubauer (Private Equity, Berlin), Dr Ralph Schilha (Capital Markets), Dr Michaela Engel, Elisabeth Dworschak, (both Tax), Dr Sebastian Janka (Antitrust & Competition), Dr Christoph Rieken (IP), Dr Daniel Rücker (IT), Dr Martin Landauer (Employment, all Munich)

Associates: Dr. Michael Brandl (Private Equity), Jochen Lang (Capital Markets, both Munich)