Noerr advises Kieser Training on joint venture in China

Noerr has advised Kieser Training AG on setting up a joint venture together with the Chinese project developer EuroSinoInvest (ESI). This joint venture marks Kieser’s entry to the Chinese market. The first Kieser training studio in China is soon to open in Beijing.

Kieser Training, which focusses on health-oriented fitness training, currently operates 138 training studios in Australia, Germany, Luxemburg, Austria and Switzerland, either itself or as a franchisor.

Kieser Training has for many years relied on advice from Noerr’s partner and distribution law expert Dr Tom Billing. The lead partners in this case were Noerr’s Berlin-based corporate partners Katrin Andrä and Dr Tibor Fedke, who had already been involved in a previous joint venture of Kieser Training AG. Noerr also acted as lead counsel in this transaction.

Advisors to Kieser Training AG: Noerr LLP, Addleshaw Goddard

Katrin Andrä, Dr Tibor Fedke (joint lead, Corporate/M&A), Dr Tom Billing (Commerce & Trade, all Berlin), Dr Michael Bergmann (Antitrust), Hui Zhao (Corporate/M&A, Frankfurt), Volker Bock (Real Estate, Dresden), Florian-Felix Marquardt (Tax), Dr Julia Gerzen, Kenny Koa (both Corporate/M&A, all Berlin)

Hong Kong: Addleshaw Goddard – Brett Stewien, Cliff Lui