Use of web analysis technologies

If you have given your consent to this, we use web analysis technologies to record and analyse your usage behaviour on our website.

We process data of users of our website for the following purposes:

  • To improve the website and better achieve the website’s objectives,
  • to assign the users of our website to a specific company.

We use cookies for these purposes. (see Section C)

 

 

I. Details on personal data

Categories of personal data

etracker Analytics HTTP data.

Personal data included in the categories

Protocol data accrued via the Hypertext Transfer Protocol (Secure) (HTTP(S)) for technical reasons when the web analysis tool etracker Analytics used on the website is used:

These include IP address, type and version of your internet browser, operating system used, site accessed before visiting the site (referrer URL), date and time of the visit.

Sources of the data

Website users.

Obligation to provide the data

The provision of the data is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. You are not obliged to provide the data.

If the data are not provided, no web analysis using etracker Analytics can be carried out.

Storage duration

An “IP anonymisation” is activated on this website for the use of the web analysis tool etracker Analytics. This means that the IP address transmitted by your browser for technical reasons is anonymised before storage by being shortened (by deleting the last octet of the IP address).

We store these data until the purposes of processing these data specified below have been achieved.

 

 

Categories of personal data

etracker Analytics end device data.

Personal data included in the categories

Data that etracker assigns to your end device:

These include a unique ID to (re)identify returning visitors.

We use cookies for etracker Analytics. More detailed information on the content of the cookies used can be found in Section C.III.

Sources of the data

Website users.

Obligation to provide the data

The provision of the data is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. You are not obliged to provide the data.

If the data are not provided, no web analysis using etracker Analytics can be carried out.

Storage duration

We only process these temporarily for the period of time during which you visit the website.

The cookies used for etracker Analytics are stored on your end device. Information on the validity period of the cookies used can be found in Section C.III.

 

 

Categories of personal data

etracker Analytics profile data.

Personal data included in the categories

Data generated by etracker Analytics and stored in pseudonymous user profiles:

These include information about your use of the website, in particular page impressions, frequency of impressions and time spent on the pages visited assigned to the unique visitor ID of the individual visitor contained in the etracker Analytics end device data.

Sources of the data

Generated automatically.

Obligation to provide the data

-

Storage duration

We store these data until the purposes of processing these data specified below have been achieved.

Categories of personal data

Albacross HTTP data.

Personal data included in the categories

Protocol data accrued via the Hypertext Transfer Protocol (Secure) (HTTP(S)) for technical reasons when the web analysis tool Albacross used on the website is used.

These include IP address, type and version of your internet browser, operating system used, site accessed before visiting the site (referrer URL), date and time of the visit.

Sources of the data

Website users.

Obligation to provide the data

The provision of the data is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. You are not obliged to provide the data.

If the data are not provided, no web analysis using Albacross can be carried out.

Storage duration

We store these data until the purposes of processing these data specified below have been achieved.

 

 

Categories of personal data

Albacross end device data.

Personal data included in the categories

Data that Albacross assigns to your end device:

These include a unique ID to (re)identify returning visitors.

We use cookies for Albacross. More detailed information on the content of the cookies used can be found in Section C.III.

Sources of the data

Website users.

Obligation to provide the data

The provision of the data is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. You are not obliged to provide the data.

If the data are not provided, no web analysis using Albacross can be carried out.

Storage duration

We only process these temporarily for the period of time during which you visit the website.

The cookies used for Albacross are stored on your end device. Information on the validity period of the cookies used can be found in Section C.III.

 

 

Categories of personal data

Albacross profile data.

Personal data included in the categories

Data generated by Albacross and stored in pseudonymous user profiles:

These include information about your use of the website, in particular page impressions, frequency of impressions and time spent on the pages visited assigned to the unique visitor ID of the individual visitor contained in the Albacross end device data.

Sources of the data

Generated automatically.

For the allocation of an IP address to a specific company: Albacross Nordic AB.

Obligation to provide the data

-

Storage duration

We store these data until the purposes of processing these data specified below have been achieved.

 

 

II. Details on processing

Purpose of processing

To improve the website and better achieve the objectives of the website (e.g. increase in number of page impressions):

We record the use of our website and analyse it in pseudonymised form. We mark users of the website in pseudonymised form so that they can be recognised again on the website. We create pseudonymised usage profiles from this information. The pseudonymised usage profiles are not combined with data regarding the bearer of the pseudonym.

The objective of this process is to examine where users come from, which areas of the website they visit and how often and how long which subpages and categories are looked at.

For this we use the etracker Analytics web analysis tool of the same name offered by etracker.

We also process data from cookies temporarily on our web server. More detailed information on the content and purposes of the cookies used can be found in Section C.III.

Categories of personal data processed

etracker Analytics HTTP data,

etracker Analytics end device data,

etracker Analytics profile data.

Automated decision-making

No automated decision-making takes place.

Legal basis and, where applicable, legitimate interests

The legal basis is your consent (point (a)( of Article 6(1) GDPR).

Recipient

etracker GmbH.

Purpose of processing

To improve the website and better achieve the objectives of the website (e.g. lead generation):

We record your IP address and information that allows us to differentiate between different users from the same IP address, If the IP address is a fixed IP address assigned to a specific company, we can assign the user to this company based on the IP address.

The objective of this process is to find out which companies are interested in our website.

For this we use the web analysis tool of Albacross.

We also process data from cookies temporarily on our web server. More detailed information on the content and purposes of the cookies used can be found in Section C.III.

Categories of personal data processed

Albacross HTTP data,

Albacross end device data,

Albacross profile data.

Automated decision-making

No automated decision-making takes place.

Legal basis and, where applicable, legitimate interests

The legal basis is your consent (point (a) of Article 6(1) GDPR).

Recipient

Albacross Nordic AB.

 

 

III. Details on recipients

Recipient

etracker Analytics

etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Recipient’s role

Processor.

Recipient’s location

EU.

Adequacy decision or safeguards for transfers to third countries

-

Recipient

Albacross

Albacross Nordic AB, Kungsgatan 26, 111 35 Stockholm, Sweden.

Recipient’s role

Processor.

Recipient’s location

EU.

Adequacy decision or safeguards for transfers to third countries

-