Noerr advises Eli Global on sale of finanzen.de to Allianz X

Noerr has advised Eli Global LLC on the sale of the shares in Mercato Leadmanagement Investments Holdings GmbH, the German holding of finanzen.de Group, a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors, to Allianz X, the digital investment unit of the Allianz Group.

The acquisition is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year.

Berlin-based online marketplace finanzen.de was founded in 2004 and has developed into an upfront marketplace for retail customer leads in the finance and insurance sectors. The company works with a team of around 130 employees in Berlin, Paris, Zurich and Bristol, and traded more than 1.2 million leads in 2018.

Eli Global headquartered in Durham, North Carolina, USA, is a federation of independent portfolios comprising more than 100 businesses which generate revenues of more than USD 1 billion and employ more than 7,500 employees in 18 countries around the world. Eli Global’s companies operate in 15 different sectors, including healthcare, technology, insurance and financial services.

Eli Global had acquired finanzen.de in 2018 from Blackfin Capital Partners and founders.

A Noerr team lead by our partners Robert Korndörfer, Holger Ebersberger and Georg Schneider advised Eli Global on all aspects of the transaction that was structured as bidding process, in which Allianz X made the race in the end.

Advisors to Eli Global LLC: Noerr LLP
Robert Korndörfer (Corporate/M&A, Munich), Holger H. Ebersberger, Georg Schneider (both Private Equity, Munich, all lead); Christoph Thiermann (both Private Equity, Munich), Tom Beckerhoff, Michael Schuhmacher (both Banking & Finance, Frankfurt), Carsten Heinz (Munich), Florian Felix Marquardt (Berlin, both Tax);
Associates: Anna Loibl, Nicole Kaps, Daniel Prexler (all Private Equity, Munich), Maximilian Schulte (Corporate/M&A, Munich)