Noerr represents Bauer Media Group on the sale of Interia Group

Noerr is advising Bauer Media Group on the sale of Interia Group – a leading player on the Polish market of new generation media – to Polsat Group. With a team headed by Jakub Lerner (Noerr Warsaw) and Volker Land (Hamburg), Noerr provided comprehensive transactional advice to Bauer Media Group. The deal represents one of the largest Polish M&A transactions in 2020 so far.

As part of the transaction, on 30 April 2020, Bauer Media Invest GmbH and Bauer Polen Invest GmbH entered into a preliminary agreement with Telewizja Polsat sp. z o.o. on the sale of 100% of the shares in Grupa Interia.pl sp. z o.o. and all the rights and obligations of the limited partner in Grupa Interia.pl Media sp. z o.o. sp. k. Other parties to the transaction are: Cyfrowy Polsat S.A., as guarantor for obligations of Telewizja Polsat and Heinrich Bauer Verlag Beteiligungs GmbH, as guarantor for the sellers' obligations. Completion of the transaction is subject to Telewizja Polsat obtaining clearance for the concentration from the President of the Office of Competition and Consumer Protection. The value of the transaction amounts to PLN 422 million (EUR 92 million) and will be subject to an adjustment mechanism and interest set out in the preliminary agreement.

It is by far one of the most important transactions on the dynamically growing Polish online advertising market.

BAUER MEDIA GROUP is one of the world's most successful media portfolio groups. Headquartered in Germany (Hamburg), this multimedia conglomerate manages a portfolio of more than 700 magazines, over 400 digital products and 100+ radio and TV stations around the world.

GRUPA POLSAT is the largest media and telecommunication group in Poland, which provides its 5.7 million customers with access to 16.9 million services: mobile phone services, pay digital TV and the internet. The group includes the following companies and brands: Cyfrowy Polsat, Polkomtel, Telewizja Polsat, Netia and IPLA.

INTERIA GROUP is a leading player on the Polish market of new generation media, reaching nearly 60% of Internet users in Poland. Its services are used by over 16 million real users every month, and the number of page views of Interia Group's websites exceeds 1.3 billion per month.

Advisors to Bauer Media Group: Noerr

Jakub Lerner (Corporate/M&A, Warsaw), Dr Volker Land (Corporate M&A, Hamburg, joint lead), Mateusz Słodczyk (Corporate/M&A), Joanna Kuc (Corporate/M&A), Joanna Szacińska (Corporate/M&A, Antitrust & Competition), Anna Mirek (Digital Business/ M&A), Aleksandra Drożdż (Digital Business/, all Warsaw).

Noerr Warsaw office recently also advised Bauer Media Group on the acquisition of Grupa Tense, a leading internet marketing and SEO service provider in Poland.