Noerr advises Scandinavian Tobacco Group on the sale of fine-cut tobacco brands

A Noerr team led by Martin Neuhaus and Patrick Mückl has advised publicly listed Scandinavian Tobacco Group on the realignment of its portfolio and the related sale of the fine-cut tobacco brands BREAK and Moro to Japan Tobacco Inc. The transaction is valued at EUR 176 million.

The sale of the fine-cut tobacco brands, which are primarily sold in Germany, was structured as an asset deal. The agreement with JT also includes a contract manufacturing agreement for up to three years.

The transaction is subject to certain customary closing conditions, including anti-trust approvals with closing expected before the end of the year.

Noerr collaborated with the Danish law firm Kromann Reumert on the transaction.

Advisors to Scandinavian Tobacco Group: Noerr

Lead: Martin Neuhaus (Partner, M&A), Patrick Mückl (Partner, Employment, both Düsseldorf)

M&A: Florian Döpking (Associated Partner, Düsseldorf)

Employment: Yannick Bähr (Associated Partner, Düsseldorf)

Commercial/Digital: Alexander Brandt (Senior Associate, Munich)

Antitrust: Jens Peter Schmidt (Partner, Brussels)

Tax: Andre Happel (Partner), Thomas Renner (Senior Associate), Marcel Zeidler (Associate, all Frankfurt)