Noerr advises BlueSun Group on the acquisition of fit GmbH

A Noerr team led by Dorian Legel, Martina Buller and Andreas Naujoks has advised the BlueSun Group as German counsel on the financing for the acquisition of fit GmbH. This transaction marks a significant step for the BlueSun Group and is one of its largest acquisitions, further strengthening its position in the household products sector.

The BlueSun Group is an internationally active specialist in household products, with a broad portfolio and a global presence. By acquiring fit GmbH – a leading manufacturer of laundry, cleaning and household detergents in Germany – the group is expanding its product range and strengthening its market position in Europe. fit GmbH, based in Hirschfelde near Zittau, will remain an independent company and continue to maintain its high quality standards in the future. Jobs, the production site and company structures will be fully retained, ensuring continuity and stability for both employees and customers.

Noerr worked closely with the international law firm Pérez-Llorca, which operates in Spain, Portugal and Mexico and coordinated the legal advice on the acquisition financing.

Advisors to BlueSun (Germany): Noerr

Banking & Finance: Andreas Naujoks (partner), Dorian Legel, Martina Buller (both associated partners), Paulina von Hülsen (associate, all Banking & Finance, Frankfurt)

Tax: Andre Happel (partner), Antonia Bach (associate, both Tax, Frankfurt)

Advisors to BlueSun (Spain/international coordination): Pérez-Llorca