Noerr advises the Companies of Schwarz Group on an investment in Romanian hypercash company La Cocos

28.07.2025

A Noerr team led by Susanne Rummel and Gerald Reger has advised the Companies of Schwarz Group on the intended acquisition of a majority stake in the Romanian company La Cocos which operates hypercash stores. The completion of the transaction is subject to customary regulatory approvals.

The hypercash business model of La Cocos has proven very successful in Romania. It is characterized by large sales areas and a limited range of products. It also features differentiated pricing based on the quantity purchased and stands out through a simple product presentation. The companies of Schwarz Group intend to further develop the model within Romania together with current management.

Schwarz Group is an international leader in the retail industry with around 595,000 employees. In the 2024 fiscal year, the companies of Schwarz Group generated a total sales volume of 175.4 billion euros.

Advisors to the Companies of Schwarz Group: Noerr Partnerschaftsgesellschaft mbB

Lead: Susanne Rummel (partner, Corporate/M&A), Dr Gerald Reger (partner, Corporate/M&A, both Munich)

Corporate/M&A: Julian Hoffmann (associate, Munich), Dr Christian Haagen (senior associate, Munich), Martin Dopychai (senior associate, Düsseldorf), Julius Heimann (associate, Düsseldorf)

Employment & Pensions: Dr Stefan Schwab (partner, Berlin), Mercedes Hummel (associate, Berlin)

Schwarz Group (inhouse):

Corporate/M&A: Dr Human Behforouzi, Dr Georg Heiß, Martina Meier-Grom, Dr Andreas Pernfuß

Employment: Marius Bücke

Tax: Manuel Schroth, Marcus Hillen

Antitrust: Dr Tobias Bieber, Dr Ole Andresen

Local Counsel:

Romania: Kinstellar SPARL (all legal areas); Musliu & Asociatii (antitrust)

Luxembourg: NautaDutilh Avocats Luxembourg S.à r.l.