Noerr advises Expedia Group on acquisition of Layla AI

A team from Noerr led by Jens Liese and Nikolas Kau has advised Expedia Group on the acquisition of Layla AI GmbH (Layla), an AI-native trip planning and booking platform that helps travelers discover destinations, create personalized itineraries, and plan complete trips through a conversational travel agent.

The acquisition accelerates Expedia Group's AI strategy by combining Layla's advanced planning and personalization capabilities with Expedia Group's global supply, first-party traveler insights, marketplace scale, and booking technology. Layla is based in Berlin, Germany and was founded in 2023.

Advisors to Expedia Group: Noerr

Corporate / M&A: Jens Liese (partner), Nikolas Kau (senior associate), Lea Fieseler (associate, all Düsseldorf)

Tech / IT / IP: Marieke Merkle (associated partner), Katja Steinthaler, Elena Stanciu (senior associate, all Munich)

Commercial: Tom Billing (partner), Hannah Thornton (associate, both Berlin)

Data Protection / Privacy: Henrike von dem Berge (associated partner), Johannes Stuve (senior associate, both Berlin)

Tax: Andre Happel (partner), Thomas Renner (senior associate, both Frankfurt am Main)