Noerr advises HelloFresh SE on additional financing round

Noerr has advised the leading global provider of fresh food at home, HelloFresh, on a further round of financing. A new leading international investor is investing €85 million of new capital in HelloFresh together with investment company Baillie Gifford, which already holds an interest. At the same time, HelloFresh will now be trading as an SE (Societas Europaea). Noerr also assisted in changing the company’s legal form.

The financing round was based on a valuation of HelloFresh before the capital increase (pre-money valuation) of €2 billion. The existing HelloFresh investors include Rocket Internet, Insight Venture Partners, Phenomen Ventures and Vorwerk Direct Selling Ventures.

The Noerr team led by corporate partner Prof. Christian Pleister and senior associate Michael Sturm has supported HelloFresh as it has grown over the last few years. The team has already advised in connection with the previous change in the company’s legal form from a German limited liability company (GmbH) to a stock corporation (AG) and during the acquisition of a stake by Baillie Gifford.

Advisors to HelloFresh SE: Noerr LLP

Prof. Christian Pleister (lead, Corporate, Frankfurt/Berlin), Dr Laurenz Wieneke (Capital Markets, Frankfurt)

Associates: Dr Roland Kühne, Michael Sturm, Johanna Valier (all Corporate, Berlin)

In-house at HelloFresh: Dr Christian Ries