Noerr advises Bauer Media Group on transferring its advertising marketing to Ad Alliance


A team from Noerr led by Felix Muhl, Michaela Athmer and Moritz Koch is advising the Bauer Media Group on handing over the marketing of its advertising space to the marketing division of RTL Deutschland, Ad Alliance.

Noerr has been engaged by the Bauer Media Group to advise it on structuring its print and digital advertising in conformity with distribution law and on issues related to antitrust and competition law, corporate law as well as data protection law.

Starting from 2025, the Bauer Media Group will expand its cooperation with the Ad Alliance, begun in January 2024, and will commission RTL’s marketing division to market its print and digital advertising space. This strategic decision also entails discontinuing the operations of the Bauer Media Group’s internal marketing organisation, Bauer Advance, at the end of 2024. The parties have agreed on their cooperation after consultation with Germany's Federal Cartel Office.

Advisors to Bauer Media Group: Noerr Partnerschaftsgesellschaft mbB

Lead: Felix Muhl (partner, Commercial), Michaela Athmer (associated partner, Commercial), Moritz Koch (associated partner, Corporate/M&A, all Hamburg)

Antitrust & Competition: Till Steinvorth (partner), Jan-Hendrik Fitzl (senior associate, both Hamburg)

Corporate: Volker Land (partner), Marco Siemers (senior associate), Ilya Hatskevich (senior associate, all Hamburg)

Data Protection: Tobias Frevert (partner), Pascal Schumacher (partner), Johannes Stuve (associate, all Berlin)

Advisors to Bauer Media Group: In-house

Gerald Mai (Chief Legal Officer, in-house lawyer)

Fabian Hartmann (General Legal Counsel BU Publishing Germany, in-house lawyer)

Christina Schinzing (Senior Legal Counsel, in-house lawyer)