Privacy policy
Measurement of web audience
To measure the web audience, we record visits to our website using “tracking pixels". Tracking pixels are small graphics on websites that record a log file and allow a log file analysis of visits to the websites.
We process data of users of our website for the following purpose:
- Measurement of web audience.
I. Details on the personal data that are processed
Tracking pixels
Categories of personal data processed
Protocol data accrued via the Hypertext Transfer Protocol (Secure) (HTTP(S)) when the tracking pixels contained in our Website are accessed (“Tracking Pixel Data”).
Tracking pixels are small graphics on websites that allow recording of a log file and a log file analysis of visits to the websites.
Personal data included in the categories
IP address, type and version of your internet browser, operating system used, site accessed before visiting the Website (referrer URL), date and time of the visit.
Sources of the data
User of the Website.
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot carry out any measurement of web audience.
Storage duration
An “IP anonymisation” is activated on this Website for the use of tracking pixels. The IP address transmitted is anonymised before storage by being shortened.
The other protocol data are not stored in a form allowing the data subject to be identified either.
etracker
Categories of personal data processed
Protocol data accrued via the Hypertext Transfer Protocol (Secure) (HTTP(S)) for technical reasons when the web analysis tool etracker used on the Website is used (“etracker HTTP Data”).
Personal data included in the categories
IP address, type and version of your internet browser, operating system used, site accessed before visiting the site (referrer URL), date and time of the visit.
Sources of the data
User of the Website.
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot carry out any web analysis.
Storage duration
An “IP anonymisation” is activated on this Website for etracker. The IP address transmitted is anonymised before storage by shortening it.
Categories of personal data processed
Data which are stored in cookies (see Section C) on the user’s end device for etracker (“etracker Cookie Data”).
Personal data included in the categories
Unique visitor ID to identify returning visitors.
Sources of the data
User of the Website.
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot carry out any web analysis.
Storage duration
We do not store these data on our systems.
See Section C.III. on the validity period of the cookie.
Categories of personal data processed
Data collected by etracker and stored in pseudonym usage profiles (“etracker Profile Data”).
Personal data included in the categories
Data about the use of the website, in particular page visits, visit frequency and time spent on the pages visited.
Sources of the data
Generated autonomously.
Obligation to provide the data
-
Storage duration
-
Categories of personal data processed
Anonymous or pseudonymous data
Personal data included in the categories
Browser ID
Sources of the data
User of the Website
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot send Push notifications.
Storage duration
We do not store these data on our systems.
See Section C.III. on the validity period of the cookie.
Albacross
Categories of personal data processed
Protocol data accrued via the Hypertext Transfer Protocol (Secure) (HTTP(S)) for technical reasons when the web analysis tool etracker used on the Website is used (“etracker HTTP Data”).
Personal data included in the categories
The IP address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP address.
Sources of the data
User of the Website.
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot carry out any web analysis.
Storage duration
We do not store these data on our systems.
See Section C.III. on the validity period of the cookie.
Categories of personal data processed
Data which are stored in cookies (see Section C) on the user’s end device for etracker (“etracker Cookie Data”).
Personal data included in the categories
Unique visitor ID to identify returning visitors.
Sources of the data
User of the Website.
Obligation to provide the data
There is no obligation to provide the data. If the data are not provided, we cannot carry out any web analysis.
Storage duration
We do not store these data on our systems.
See Section C.III. on the validity period of the cookie.
II. Details on the processing of personal data
Tracking pixels
Purpose of processing the personal data
Tracking pixels:
To measure the web audience, the visits to our Website are recorded by “tracking pixels” and analysed in anonymised form.
Categories of personal data processed
Http Data.
Automated decision-making
No automated decision-making takes place.
Legal basis and, where applicable, legitimate interests
Balancing of interests (point (f) of Article 6 paragraph 1 GDPR). Our legitimate interest is the measurement of the web audience.
Recipient
Hosting provider.
etracker
Purpose of processing the personal data
etracker:
To improve the Website and better achieve the objectives of the Website (e.g. frequency of visits, increase in number of page visits), the behaviour of users on our Website is recorded and analysed in pseudonymised form. Users of the Website are marked in pseudonymised form so that they can be recognised again on the Website. Pseudonymised usage profiles are created from this information. The pseudonymised usage profiles are not combined with data regarding the bearer of the pseudonym. The objective of this process is to examine where users come from, which areas of the Website they visit and how often and how long which subpages and categories are looked at.
You can object to the measurement at any time. Your objection has no negative consequences for you. You can exclude yourself from the count via the following link:
Categories of personal data processed
Http Data, Cookie Data,
Browser ID,
Profile Data.
Automated decision-making
No automated decision-making takes place.
Legal basis and, where applicable, legitimate interests
Balancing of interests (point (f) of Article 6 paragraph 1 GDPR). Our legitimate interest is the optimization of our online services and our web presence.
Recipient
etracker GmbH
Web push notifications
Purpose of processing the personal data
If web push notifications are activated, a service of the browser company is used to provide this function. Only anonymous or pseudonymised data are transmitted for sending push messages. You can object to receiving notifications at any time using the settings of your browser. For information on deregistration for web push notifications, visit the site for your browser here: Google Chrome , Mozilla Firefox , Apple Safari & Opera
For these purposes cookies (see Section C) of the web analysis tool etracker are used.
Categories of personal data processed
Automated decision-making
No automated decision-making takes place.
Legal basis and, where applicable, legitimate interests
Consent (point (a) of Article 6 paragraph 1 GDPR)
Recipient
etracker GmbH
Albacross
Purpose of processing the personal data
Albacross:
Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a company offering lead identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.
The purpose of the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database of companies
Categories of personal data processed
HTTP Data, Cookie Data, Profile Data.
Automated decision-making
No automated decision-making takes place.
Legal basis and, where applicable, legitimate interests
Balancing of interests (point (f) of Article 6 paragraph 1 GDPR). Our legitimate interest is the measurement of the web audience.
Recipient
Albacross Nordic AB
III. Details on recipients
etracker
Recipient
etracker
etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
Recipient’s role
Processor.
Recipient’s location
EU.
Adequacy decision or safeguards for transfers to third countries
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